The Importance of Eye Contact
"Perfecting eye contact is incredibly important because a cat looking into the lens helps to create an instant, emotional connection with the audience. Eye contact is evocative. It's what causes butterflies in the stomach or activates the fight-or-flight response. In our case, let's hope it's the former.
With toys, achieving eye contact with the lens is so much easier than you would think. Imagine, if you will, attending a magic show where an adept sleight-of-hand magician is performing. As time goes on, you become fully engrossed by the magician. Unconsciously, your eyes go where they choose to send your attention, even if you're trying to figure out their tricks and uncover their secrets. The next thing you know, the object in their hand you had been carefully following has vanished and appears inside a glass bottle on the other side of the stage. Claps! Bravo! Job well done. That's going to be us. Cat magicians. Well, sort of. We do have a wand after all . . .
Not only are magicians fully aware of how best to grab and maintain their audience's attention, but they know how to divert it at the precise moment they're performing the trick. They possess a skill we want, which is the art of distraction."