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Adidas Misspells Colombia in Ads

Adidas Misspells Colombia in Soccer Ads; the Internet Responds With #ItsColombiaNotColumbia

The internet is abuzz about a major misspelling blunder. In ads posted at Adidas stores around the US, the athletic brand erroneously features the word "Columbia" in front of a photo of Colombian soccer players Farid Diaz, James Rodríguez, Juan Cuadrado, and Edwin Cardona.

The poster, promoting Adidas's new home kit featuring official merchandise for the Colombian national soccer team currently playing in the Copa América Centenario, caught everyone's attention on social media, prompting the hashtag #ItsColombiaNotColumbia. With tweets like "This is quite painful" and "Shame on you," fans of one of the best teams in the world and, most importantly, the gorgeous South American country are showing their disappointment with the mistake. There's been no word from Adidas yet on the error.

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