Ben & Jerry's Worked With Black-Owned Businesses to Create a New "Change Is Brewing" Flavor
Ben & Jerry's newest ice cream flavor is proof that even our favorite desserts can have an impact on how we see the world. As part of its ongoing work to advance racial justice, the brand partnered with Black-owned businesses to create a new flavor called Change Is Brewing. The treat is a combo of cold-brew coffee ice cream, chewy fudge-brownie chunks, and gooey marshmallow swirls. More importantly, the deep, rich flavor of the cold-brew ice cream is made with coffee from BLK & Bold, a Black-owned coffee company, and the decadent fudge-brownie chunks are provided by Greyston Bakery, a brownie supplier with an "open hiring" policy that promotes workforce development and community wellness.
"I ended up focusing on what I thought that world would feel like . . . love, joy, freedom, Black liberation and the unapologetic space to exist without worry."
Even the packaging of the new ice cream was part of a meaningful collaboration with Black multidisciplinary artist Laci Jordan, who envisioned what a world where Black people feel safe and Black communities can thrive might look like. "I'm ELATED to announce that I had the honor of creating the visual art for @benandjerry new ice cream flavor 'Change is Brewing' [insert screaming here] 😩🙌🏾," she wrote on Instagram. "When starting the project I was asked to think about what a world free from injustice would look like. I'm not gonna lie . . . initially, it was hard; I didn't want to be literal or create art rooted in suffering. I ended up focusing on what I thought that world would feel like . . . love, joy, freedom, Black liberation and the unapologetic space to exist without worry . . . This art is as a love letter to my people and I hope it makes you feel loved today. 🤞🏾🌹"
The limited-edition flavor will be available in stores for $4-$6 per pint and at participating Ben & Jerry's Scoop Shops, and a portion of the proceeds for each sale will be given to "grassroots groups working to transform public safety in America." The brand has also joined several other organizations in supporting The People's Response Act, a legislation introduced by Congresswoman Cori Bush to transform the existing "system that disproportionately criminalizes Black and Brown people" and provide resources for communities of color to thrive. "It's time to divest from systems that criminalize Black communities and invest in a vision of public safety that allows everyone to breathe free," Ben & Jerry's said in a press release.
Scoop up a pint of Change Is Brewing in stores, and get a closer look at the rich new flavor here.