Buying New Jeans? How About a Pair From One of These Sustainable Denim Brands?
T-shirts and jeans: we basically live in them, right? But there's a scary reality about the latter . . . they can be really damaging to the environment (excessive material waste, tons of water usage, and toxic dyes and chemicals are a few primary issues). It's one of those ugly topics we don't like to think about like climate change and The Great Pacific Garbage Patch, aka trash island. But even still, it's a subject well worth educating yourself on whether you're denim obsessive or simply in the market for a new pair of jeans.
Now, wrapping your head around the process of sustainable fashion and denim specifically is kind of like a mathematical theorem . . . incredibly complex! There's a ton of information out there, and it can quickly become overwhelming once you start digging in. There are, however, some baseline concepts that we can all understand and seek out in an eco-friendly pair of jeans such as decreasing water and energy usage; avoiding toxic chemicals and dyes; using organic, responsibly sourced, or deadstock (leftover fabric that can be used to create new garments) materials; and ensuring fair and ethical labor regulations are in place.
There's also the option of shopping secondhand and limiting consumption altogether, both of which are great and responsible methods to consider. But if you're interested in learning about brands that offer sustainable denim, be it an innovative new label or cult-loved brand that's evolving its design standards, I've curated a list to help guide you, ahead. When it comes to your jeans, why not go green?