The North Face is teaming up with Gucci for a clothing collaboration that celebrates the great outdoors. The Italian luxury giant teased an upcoming capsule collection with the American outdoor recreation company on Instagram with a series of videos focusing on a white flag with The North Face x Gucci logo. This will be Gucci's first collaboration with another clothing brand.
The North Face is moving into a more premium market with previous collaborations including MM6 Maison Margiela, Junya Watanabe, and streetwear brands like Supreme and Brain Dead. Gucci will be the largest luxury brand to collaborate with The North Face and described their new project as a celebration of the rich heritage of both brands, according to WWD. Gucci is not familiar with designing technical outerwear, so this will be a new challenge for the luxury house to work with the recreational fabrics that are central to The North Face's designs.
Details of The North Face x Gucci are currently limited, but watch this space for updates on the anticipated launch.