You'll Want to Be First in Line For the Lilly Pulitzer For Target Collection For Your Daughter
It is going to be one cute and preppy Summer for little girls everywhere thanks to Target's latest designer collaboration. Lilly For Target will hit US and Canadian stores and Target.com on April 19 and is full of bright, sunny pieces for moms and kids alike — 250 pieces of apparel, accessories, beauty, and home decor, to be exact. The collection includes 15 exclusive prints — updated versions of the Palm Beach socialite's designs over the years — on everything from swimsuits and sundresses to hair ties, flip-flops, placemats, candleholders, and, yes, even a hammock. Pieces will range from $2 to $150 with close to 200 of the items under $30, and for the first time in Target collaboration history, the line will include plus sizes for women.
Considered the epitome of "resort chic," Lilly Pulitzer created her iconic prints out of necessity. Legend has it that she was operating a juice stand off of Palm Beach's Worth Avenue using fruit from her husband's orange groves. The juicing left stains on her dresses, and she created her bright and colorful patterns to mask them.
Read on for a sneak peek at the collection and to start making your shopping list now!