Thanks to Jonathan Adler, Fisher-Price Is Now Making Baby Gear That You Actually Want on Display in Your Home
"I see lots of young millennial moms and I go to their houses, and it's always just mayhem. You end up living with your kids' stuff all over your house — like it or not. It's become decor — it should just be chicer," said modern design guru Jonathan Adler. And that's just what he plans to do as creative director at Fisher-Price. Over the next three years, the noted ceramicist and interior decorator will oversee style direction at the baby gear company, consulting on designs that the company will apply to toys, nursery decor, baby gear, infant apparel, and more.
According to Adler, it's a match made in heaven. "Fisher-Price came to me, and I thought, 'Wow, what an incredible opportunity to partner with an iconic American brand,'" he told us at the launch event today. "Fisher-Price defined my childhood and my nephew's childhood, and I see it everywhere. I thought, 'What a fun way to put my signature on it — marry their expertise with my sense of chic.'"
To start, Adler and Fisher-Price will introduce a collection of premium baby products at Buy Buy Baby this Fall (and expand across the entire portfolio in 2017) that includes baby and nursery gear with wooden accents. Those wood accents are a key element to the collection.
"I think that the challenge is to make it colorful and fun but also soulful," Adler shared. "Wood is a soulful material, so there's a lot of that."
But don't forget Adler's signature animals. Already present in ceramic and pillow form in his namesake junior collection, expect to find the lion, giraffe, and elephant in stuffed animal, rattle, blanket, and clothing forms under the Fisher-Price umbrella. "It's natural! Those are the things that really trigger children's imaginations and jump-start their journeys."
Read on for a sneak peek at the collection!