The first product Dedivanovic began working on was the Master Mattes. "I wanted to start with an eye collection because when I do makeup, I always start with eyes first," he said.
The 12-pan palette is inspired by skin tones and a makeup technique he's been using for years: "I shape and contour the eyes using, typically, different varying shades of foundation and or concealer to sort of shape and contour the eyes, before I apply eyeshadows on it — sometimes I leave it just with the skin tones."
When it came to nailing down the inspiration for his debut collection, Dedivanovic knew he didn't want his fans to feel cornered into a particular look or definition of beauty when using his products. Instead, he took nods from nature and the universe to create an assortment of products that are versatile and allow the user to run with their imagination.