Update: Coming off last week's news that LVMH would be selling hand sanitizer in France, another brand under the company's umbrella is upping its contribution to help fight COVID-19 in Italy. Bvlgari announced on March 26 that it would manufacture several hundred thousand bottles of hand-sanitizing gel to all medical facilities through the Italian government.
"I believe as a major economic actor and symbol of Italy, BVLGARI has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19," said Jean-Christophe Babin, Bvlgari's CEO, in a statement. "Thanks to our fragrances expertise we have been able to develop together with ICR a 'hand cleansing gel with sanitizer' which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities."
Bvlgari will be manufacturing the hand-sanitizing gels for the coming two months.
This story was originally published on March 16.
LVMH (the parent company behind Fenty Beauty and Benefit Cosmetics, among others) is joining the fight against the coronavirus disease, COVID-19. The luxury-goods conglomerate will use its perfume and cosmetics factories to produce hand-sanitizing gels for French hospitals, particularly public hospitals in Paris.
The move was announced by the group on Sunday: "LVMH will use the production lines of its perfume and cosmetic brands . . . to produce large quantities of hydroalcoholic gels from Monday," LVMH said in a statement. "These gels will be delivered free of charge to the health authorities. . . LVMH will continue to honor this commitment for as long as necessary, in connection with the French health authorities."
Starting this week, 12,000 liters of hand-sanitizing gel will be produced at three LVMH factories, which usually make perfumes and cosmetics for Christian Dior, Givenchy, and Guerlain. The gels will aid a nationwide shortage of sanitizing products and hopefully slow down the rapidly spreading disease — which has currently surpassed 5,420 cases in France, with 127 fatalities (as of Sunday, March 15).