It looks like we're one step closer to getting a beauty brand from Hailey Bieber. According to TMZ, Bieber has filed the paperwork for the rights to "Rhode," her middle name, for a potential beauty endeavor. This trademark comes after she already trademarked "Bieber Beauty" in 2019 shortly after her wedding to Justin Bieber.
There aren't very many details as to what exactly "Rhode Beauty" would sell, but the documents list beauty and wellness merchandise, which includes bath, skin-care, hair, fragrance, and cosmetics products. We can't help but think the model would be best suited for makeup, given that she's best known for her soft glam look that we're constantly trying to emulate — but that's just our opinion.
Last year was a banner year for new celebrity beauty brands, with 2020 bringing Rihanna expanding into skin care with Fenty Skin, Pharrell Williams launching Humanrace, Alicia Keys debuting Keys Soulcare, and more, but 2021 is shaping up to be just as lively. Already, Jennifer Lopez's JLo Beauty products officially went on sale, Halsey surprised her fans with the launch of her cosmetics brand, About-Face, and Priyanka Chopra Jonas announced plans to launch a hair brand called Anomaly into Target.
We're hopeful that 2021 will be the year that we finally get a Hailey Bieber "Rhode Beauty" brand.