Celebrity Beauty Brands Are Popping Up Left and Right This Year, So Study Up
Celebrity fragrances were once the move, but now, it feels like everybody who's anybody has their own bona-fide beauty brand. Selena Gomez? Check. Rihanna? Double check. Pharrell Williams? Check, again. In just the last year alone, over 13 new makeup, skin-care, and hair-care brands popped up under the names of A-listers, and we didn't even have to bet our entire makeup stash that the trend continued into 2021.
We knew it would be a big year for celebrity brands just five days into the new year, when two celebrities launched their own beauty companies. On Jan. 4, J Lo Beauty, by none other than Jennifer Lopez, hit the market, and that same day, About-Face came completely out of the blue by Halsey.
Of course, it didn't stop there — additional debut celebrity beauty brands of 2021 have included Pleasing, the nail and skin-care brand from Harry Styles, Know Beauty, a joint brand by Vanessa Hudgens and Madison Beer, and Treslúce Beauty by Becky G, just to name a few. Oh, and stars like Cardi B, Ciara, and Kris Jenner have all filed trademarks for their own beauty brands — they just haven't announced any additional details.
We're keeping our ears open and our eyes peeled for hints from our favorite brand-less celebrities. (We're looking at you, Zendaya.) In the meantime, keep scrolling to study up on the latest celebrity beauty brands of 2021.