Rodan and Fields Is Launching New Masks, and Damn, Do They Feel Good on Your Face
For years, Rodan and Fields has been addressing your skin concerns with the products within its collections — Soothe, for calming sensitive skin; Unblemish, for treating adult acne; Redefine, for diminishing the appearance of fine lines and pores; and Reverse, for brightening and evening tone. Now each of these lines is getting its very own gel, clay, or cream face mask.
Rodan and Fields's newest launches are as much about how you feel while you mask as they are about the products' effects on your skin. "We wanted to ensure these masks delivered a fun and efficacious experience with a trifecta of benefits — amazing sensorial cues upon application, instant and visible skin benefits within 10 minutes, and clinically demonstrated dermatological skin benefits," Sumita Butani, the brand's vice president of product development, told POPSUGAR. Some of these sensorial cues include color-changing and bubbling effects on the skin. Butani also explained that it took the brand years to develop these masks, saying that they did rigorous testing to perfect each formula.
Read on to learn more about each mask. They will be available for purchase on May 23 on the brand's website or through its consultants.