Jessica Alba Took Us on a Private Tour of Her Chic New Beauty Store!
When Jessica Alba welcomed myself, another editor, and two makeup artists to the opening of Honest Beauty's pop-up shop, I knew we were in for a personalized experience. Instead of throwing a massive party for the launch or sending out a box of product, we were invited to view the retail space and experience the cosmetics and skin care line with Jessica by our side.
As someone who attends many events, parties, and appointments (rough life, I know), it was refreshing to get to get a first look at a brand as the founder wanted me to see it. I wasn't sure what to expect from Honest Beauty; I knew the products were "safe and effective" for the skin and sold by mass retailers, so would they be on the same level? And if I'm being honest (no pun intended), there are so many celebrity brands and collaborations that are uninspiring, I was skeptical; would this be a flash in the pan?
I should have known better, though. The Honest Company has a $1 billion valuation — and Jessica isn't just the face or spokeswoman for the brand, she's the woman who created it. When you walk into Honest Beauty's pop-up shop, it should be no surprise that Jessica means business and caters to the beauty crowd with the boutique. From the variety of ingredients and textures of her products (which includes buzzing beauty trends like a rice powder exfoliant, a konjac sponge and hyaluronic acid galore) to the cascading display of product that leads you into a bright, glowing beauty counter, it feels as if you're walking into a store with centuries under its belt. For good measure, though, it includes personal touches, like a secret door that leads to a photo booth. "One of my favorite restaurants in Paris has a secret door, and who doesn't like a photo booth?" Jessica explained.
Keep reading to learn more about our favorite products and to get a look at the shop!